In the daily SEO optimization and operation process of the website, operators will inevitably encounter various problems, among which dead links are one of them. The generation of dead links is unfriendly to the website's inclusion in search engines. Especially when there are a large number of dead links on the website, it will make the entire website experience particularly bad. Next, the editor will share about the generation of dead links and their handling techniques to make everyone's website optimization more efficient. What is a dead link
First of all, let’s understand what a dead link is. This concept is actually easy to understand. Every website has an absolute URL path. When a link cannot be opened and an error is reported, we call it a dead link. When the link cannot be opened, a page with status code 404 is returned.
Factors causing dead links
Therefore, during website optimization and operation, dead links must be checked regularly. So, what are the factors that cause dead links? Mainly include: 1. Server error; 2. Page deletion; 3. Website transfer, URL error; 4. Article content path transfer; 5. Artificially entered wrong URL, etc. These may cause dead links.
Tips for dealing with dead links
There are many techniques for dealing with dead links. Here I will list a few methods that are easy to master and simple to execute.
1. Create a 404 page, jump the dead link to the error page, and let the search engine spiders know that this is a dead link. As for how to create a 404 page, you can check out my blog content, which has been specifically introduced before.
2. Submit the dead link to the webmaster platform (Baidu, 360, etc.). You can search it, register an account, check it with the dead link checking tool, then put it in a txt file and submit it to the webmaster platform.
3. There is also a relatively stupid method, which is to change the addresses of dead links one by one. Of course, this efficiency will be relatively low, especially when there are thousands of dead links. Think about it, how long will it take to change it? Therefore, it is more reliable to use the first two methods.